Why editorial design is the future of the web

The web has long been drowning in a sea of Bootstrap templates, blue buttons and generic hero sections. But something has changed.

Typography as a differentiation tool

When everyone uses the same UI components, the only real differentiator left is visual voice — and that voice comes through typography.

Big headlines with clamp(), weight contrasts, size play: these are the new weapons of the web designer who wants to stand out.

Three sites to know

1. Locomotive Studio — the absolute reference for editorial web design
2. Pentagram — 50 years of history, flawless consistency
3. Cargo Collective — the platform that (re)launched the editorial portfolio

How to apply it

The recipe is simple but demands rigour:

• Choose one display font family + one text family
• Use a maximum of 3 size levels
• Space. Let it breathe. White space isn’t emptiness, it’s design.

“Simplicity is the ultimate sophistication.” — Leonardo da Vinci (and also Apple, incidentally)

Editorial design is ultimately about going back to basics: a beautiful page, well constructed, with meaning.